Celebration of a new chapter.
Following a brand refresh and the signing of a new Office Manage Partner, EY Toronto was stepping into a new chapter. Their first in-person summer social since the pandemic was on its way.
Off to the west coast.
Golden Hour Collective is inspired by the Californian sun and Coachella. The venue, Cabana, is transformed to energize EY Toronto with an immersive summer getaway experience.
Visual identity
The visual identity consists of punchy gradients, leaf silhouettes, wavy typography and sun motifs in an icon and frame.
These elements work together to visualize warmth and wellness to invite EY Toronto to kick back, relax and celebrate the hard work that they’ve done over the past year.
Role highlights
Takeaways
Working in a studio and collaborating with printing houses.
This was my first project working in a studio structure, under print production timelines and for an in-person event. Learning how to collaborate with printing houses for production while producing the assets in a 4-week timeline was intense, but immensely awarding.
The beauty of shaping experiences.
Witnessing the work in a real space at the event, and getting a shoutout from the Officer Managing Partner reminded me how much I love shaping experiences. This project really solidified for me the impact of physical work and brand design!
